Privacy Policy
Lab41 ("we", "us", or "our") is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
1. Who We Are
Lab41 is a lead generation and digital marketing agency based in the United Kingdom. For questions about this policy, contact us at hello@lab41.co.uk.
2. Information We Collect
We collect information you provide directly, including:
- Name, company name, and work email address (via contact forms)
- Monthly ad spend range (qualification data)
- Communications you send us
We also collect limited technical data automatically: IP address, browser type, pages visited, and referral source via analytics tools.
3. How We Use Your Data
- To respond to enquiries and deliver the services you request
- To send relevant marketing communications (with your consent)
- To improve our website and services through analytics
- To comply with legal obligations
4. Legal Basis for Processing
We process your data under the following lawful bases: contract (to fulfil service agreements), legitimate interests (to operate and improve our business), and consent (for marketing communications).
5. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Enquiry data is held for up to 2 years. Client data is retained for the duration of the contract plus 7 years for legal compliance.
6. Sharing Your Data
We do not sell your personal data. We may share it with trusted service providers (e.g. CRM platforms, analytics tools) who process it on our behalf under data processing agreements.
7. Your Rights
Under UK GDPR you have the right to: access, rectify, erase, restrict, or port your data; withdraw consent at any time; and lodge a complaint with the ICO. Contact us at hello@lab41.co.uk to exercise any right.
8. Cookies
We use essential cookies for site functionality and analytics cookies (with consent) to understand usage. You can manage cookie preferences in your browser settings.
9. Changes to This Policy
We may update this policy periodically. The "Last updated" date at the top reflects the most recent revision. Continued use of our site constitutes acceptance of any changes.